Sheer Force

Home Gym Equipment

Privacy Policy

Sheer Force is operated by MGEARED MACHINERY PRIVATE LIMITED (“we”, “us”, “our”). This Privacy Policy explains what personal data we collect, why we collect it, who we share it with, and your rights under applicable law, including India’s Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

For order processing and account management, your data is used as necessary to complete your purchase. For non-essential processing such as analytics and advertising, we ask for your consent separately through our cookie consent tool.

What Data We Collect

When you browse our website, we may collect: device and browser information, IP address, pages visited and time spent on site, and referring URL.

When you create an account or place an order, we collect: name, email address, phone number, billing and shipping address, and order history.

When you contact us, we collect your name, email address, and the content of your message.

We do not store payment card details. All payment transactions are handled by Razorpay, which processes and stores payment data under its own privacy and security policies.

How We Use Your Data

We use your data to:

We use automated administrative tools for internal business operations and website management. We do not use your personal data to train AI models, nor do we perform automated profiling or automated decision-making that affects your rights as a consumer.

Who We Share Your Data With

We share your data only as necessary to operate our business:

Some of these service providers, including Google, Microsoft, and Meta, operate servers outside India. Data shared with them may be transferred and processed internationally. Our website and core data infrastructure are hosted on servers located within India.

We do not sell your personal data to any third party.

Cookies

Essential cookies are required for the website to function. These include session cookies, shopping cart cookies, and login state. These cannot be disabled without affecting core site functionality.

Analytics cookies help us understand how visitors use our website. We use Google Analytics and Microsoft Clarity. Google Analytics collects anonymised, aggregated data. Microsoft Clarity records anonymised session data including mouse movements, clicks, and scrolls to help us improve the site experience.

Marketing cookies are used to serve relevant advertising. We use or may use Meta Pixel and Google Ads for this purpose.

On your first visit, you will be asked to consent to non-essential cookies. You can manage or withdraw your cookie preferences at any time through our cookie consent tool or your browser settings.

Gift Cards and Referrals

When you purchase a gift card for someone else, we collect the recipient’s name, email address, and your message in order to deliver the gift card to them. This information is used only for delivery of the gift card and the associated service emails. Our referral programme uses a cookie named sfse_ref, valid for 30 days, to attribute a referred purchase to the person who shared the link. We also process IP addresses for fraud prevention and rate limiting on gift card and coupon operations.

Security

We take reasonable steps to protect your personal data. Our website uses HTTPS encryption for all data in transit. Payment data is handled exclusively by Razorpay and is never stored on our servers. Access to your personal data is restricted to personnel who need it to operate our business.

No method of transmission over the internet is completely secure. While we take all reasonable precautions, we cannot guarantee absolute security of data transmitted to or from our website.

Children and Minors

This website is not directed at children under the age of 18. We do not knowingly collect personal data from minors. If we become aware that we have collected personal data from someone under 18 without verifiable parental consent, we will delete that data promptly. If you believe we may have collected data from a minor, please contact us at .

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We recommend reading the privacy policy of any website you visit.

How Long We Retain Your Data

Order and account data: Retained for the period required under applicable Indian tax and accounting law (typically 7 years).

Enquiry and contact data: Retained for as long as necessary to resolve your query, then deleted.

Analytics data: Retained as per the default settings of the respective analytics platform.

Your Rights

Under the DPDP Act, 2023, you have the right to:

If a grievance is not resolved to your satisfaction, you may escalate it to the Data Protection Board of India.

To exercise any of these rights, email us at .

Grievance Officer

In accordance with the Information Technology Act, 2000, we have designated a Grievance Officer for data-related concerns.

Designation: Grievance Officer
MGEARED MACHINERY PRIVATE LIMITED

Email:

Grievances will be acknowledged within 48 hours and resolved within 30 days of receipt.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a revised date. We recommend checking this page periodically.

Last updated: May 2026